FIFA U-17 World Cup
BOMA Mascot Activations
- Category
- Mascot film
- Client
- Feed Me Light
- Industry
- Sport
- Year
- 2025
Credits
- StudioFeed Me LightWebsite ↗
A team of 26 Show allHide
- ClientKatara Studios, FIFA
- FML ECDDenis Bouyer
- FML EP / Account ManagerBen Leyland
- FML MDKiri Haggart
- FML ProducerNicole Blackwood
- FML Art DirectorDenis Bouyer
- FML CG LeadFlorian Petiteau
- FML Tech SupeOlivier Pirard
- StoryboardJeremie Becquer, Julien Becquer
- Colour ScriptsRob Aldis
- Matte PaintingOlivier Dubard, Tony Skeor, Ola Kolendo
- Character DesignRayner Alencar
- Character ModelLeo Rezende
- Character RiggingJonatas Ribeiro
- 3D Layout / PosingJean Gui Culot, Ryan Mottershead
- 3D AnimationThibaud Clergue
- Look DevelopmentMerlin Perry
- Lighting / CompMerlin Perry, Claudia Vilcu
- CompositingDenis Bouyer, Saskya Olsen
- 2D FXClement Hofferer
- Motion GraphicsDean Boadana-Krone
- Delivery AssetsHarry Woodley, Hannah Roza, Anita Gill
01 / Brief
BOMA the Desert Owl is the official mascot of the FIFA U-17 World Cup Qatar 2025, brought to life with Feed Me Light for Katara Studios and FIFA in an animated film and a print campaign on a short turnaround. He's a nod to Velibor "Bora" Milutinović, the coach who took five different national teams to five World Cups in a row, so he scouts for talent in Bora's 80s shell suits and big glasses. I handled the look development: a 2.5D style that keeps the volume of the 3D rig and the graphic feel of the concept art, with rendered outlines for a sketched line. I also shared the lighting and compositing.
02 / The board
