Royal Enfield
125 Years Anniversary
- Category
- Anamorphic OOH
- Client
- Feed Me Light
- Industry
- Automotive
- Year
- 2025
Credits
- StudioFeed Me LightWebsite ↗
A team of 68 Show allHide
Feed Me Light
- Client ManagerDenis Bodart
- Executive ProducerBen Leyland
- Executive Creative DirectorDenis Bouyer
- Creative DirectorDanny Capozzi
- Managing DirectorKiri Haggart
- Finance ManagerMichelle Thorn
- Producer (Sculpture)Pauline Heuillard
- Producer (Film)Jen Coatsworth
- CG LeadSimon Duclos
- CG Lead (Cover)Olivier Pirard
- Production Co-ordinatorHenry Kent
- Production AssistantTatiana Moody, Hannah Roza Fisher
- Art DirectorYann Boyer
- StoryboardsNikita Ferents, Carlos Martinez, Julien Schleiffer, Joscha Van Deijk
- Concept & ColorboardNikita Ferents, Lorenzo Natale
- Concept ArtistRobbie Aldis, Yann Boyer, Nathan Jauze
- PrevisualisationThibaud Clergue, Jean-Guillaume Culot, Saul Freed
- 3D ModellingJacq Burns, Amy Dolphin, Erika Eguila, Antonio Esparza, Merlin Perry, Swann Valenza, Saul Freed
- AnimationSaul Freed
- CompositingEnrique Alberola Serra, Daniel Lima, Dean Boadana-Krone, Nathan Jauze
- Music ProducerJulian Guidetti
- Music ConsultantJoseph Morpurgo
- Vocal ArtistJermaine Sanderson
- Vocal EditPhilip Yeboah
Chaya Pictures
- VFX SupervisorTatchapon Lertwirojkul
- Digital ProducerKaewkalaya Emphandhu
- Production CoordinatorPacharee Sahatsaphat
- CG SupervisorsPidok Moomuensri, Nut Tanomsampan
- Lead CG ModellerSila Suwansaard
- 3D ModellingSivavit Bunthongsuk, Sorawit Muangkham, Siwapat Chana-at, Tanapong Padthayaruk
- Look Development LeadSirinya Choovoravech
- Lookdev ArtistsNapat Keskomol, Panitsara Rungampaiphat, Bavornsak Udomchimplee, Kantitad Kimkao, Kanoksak Kittinatgumtorn, Warangkana Thangtongkul, Patipon Pilaporm, Wilasinee Krittayopas, Kanlaya Juntana, Suphawida Tempiam
- RiggingSombat Pitakmoo, Wanchat Jarusean
- AnimationRatchawat Srithong, Nataporn Meekong
- Lighting LeadPintip Munhmun
- LightingKunnawut Denmaneeduang, Wilasinee Krittayopas, Kanlaya Juntana, Suphawida Tempiam
- Technical DirectorChayakorn Yamyuent
- System AdministratorChalantorn Suppasert
- PipelineThaksaporn Patchrich, Siwakorn Bahtthong
01 / Brief
Royal Enfield marked 125 years with a moment rather than only a film, made with Feed Me Light: an anamorphic sculpture that looks like a real motorcycle from one spot and dissolves into light from every other angle. Built to the exact geometry of each screen, it ran at landmark sites across central London, alongside a social roll-out, a window display diorama of the brand's 125 years and press capture, and the whole project went from concept to delivery in six weeks. I worked on the 3D modelling, one of a big team across Feed Me Light and Chaya Pictures.
02 / The board
